1月4日晚上21: 30-23: 30国际学术系列讲座（九）将于以下平台同步直播。

直播链接1（寇享学术）：https://www.koushare.com/lives/room/965389

直播链接2（B站）：https://live.bilibili.com/26422082

温馨提示：
因网速问题限制，可能会遇到画质、声音问题，感谢理解支持！

【会议议程】

会议时间：1月4日晚上21: 30-23: 30（北京时间）

腾讯会议 ID：117-841-632, 密码：706708

标题：Sequential and Simultaneous Choice with Search Cost

【专家简介】

    Dr. Ruxian Wang is a Professor with tenure at Johns Hopkins University, Carey Business School. He received Ph.D. from Columbia University. Before returning to academia, he worked in Hewlett-Packard Company for several years as a research scientist. His research and teaching interests include operations management, revenue management, pricing, discrete choice models, data-driven decision making. His articles appeared in the flagship journals in his field, such as Management Science, Manufacturing & Service Operations Management, Operations Research, Production and Operations Management.

【报告摘要】

    We propose a hybrid model to study sequential and simultaneous choice behavior in the presence of search cost. After examining all products in an assortment, a rational consumer decides whether to continue searching. Switching from one assortment to another often incurs a search cost that is often related to transportation expense or time. We combine the classic sequential search model with the famous simultaneous discrete choice model, and develop a unified framework to investigate the impact of search cost on the sequential and simultaneous choice behavior. The proposed framework involves a deterministic utility in the discrete choice model under the random utility maximization theory. We consider the associated operations problems including price optimization and competition, assortment planning, search cost management and model estimation.

主办方：中国科学技术大学科技商学院

协办方：中国科学技术大学管理学院，国际金融研究院

承办方：现代物流与供应链安徽省重点实验室